SurveyNode

Platform

How SurveyNode works

Describe the research in plain language. SurveyNode builds the survey, runs it as a conversation on the right channels, and analyses every answer as it arrives.

Conversational AIChannels and WhatsAppAnalyticsIntegrations: API and MCPLanguages

It asks the next question a researcher would

A fixed questionnaire gets the answers it was written for. SurveyNode reads each response and decides whether to probe: why that score, what would have changed it, what happened next. The probing is bounded by the rules you set, so the conversation stays on the research question and inside the time you promised the respondent.

Creation
Describe the objective; SurveyNode drafts questions, logic and follow-up rules for review
Guardrails
Maximum length, banned topics, tone, escalation triggers for safety-relevant answers
Review
Every draft is approved by a person before launch. Nothing is sent that you have not seen.

What changes in the data

Open-ended answers become the majority of the dataset rather than an afterthought, and they arrive already coded. Completion rates rise because the survey feels short even when it is deep, and because it reaches respondents on a channel they already use.

WhatsApp, SMS, email and web, from one survey

One survey, delivered on whichever channel each respondent is reachable on, with the same conversation logic and the same dataset at the end. Across Southern, Central and West Africa, WhatsApp and SMS are where customers are, on the handsets and data bundles they actually have; SurveyNode treats them as first-class channels rather than links to a web form.

Send from your own infrastructure if you need to

For customers whose regulator does not permit sharing contact data, invitations can be sent from your own SMS gateway and SMTP servers. Your contact list never reaches SurveyNode; only the responses do.

Assisted WhatsApp onboarding, included with Professional and Enterprise

WhatsApp Business requires Meta business verification, a provisioned number and approved message templates. Our team does this with you in a 30 to 45 minute remote session, then tests end to end. It is a service, done by a person, and it is included in the plan rather than left to you.

What the onboarding session covers

  • · Meta business verification and linking
  • · Number provisioning or porting
  • · Message template drafting and approval
  • · Opt-in and opt-out handling
  • · End-to-end test with your team

Included with Professional and Enterprise plans.

Analysis that arrives with the responses

Sentiment, themes and topic frequency are computed as each answer lands. Summaries are regenerated on a schedule you set, by segment, region and language, so a Monday-morning readout is a page you open, not a project you commission.

Outputs
Live dashboard, scheduled AI summaries, CSV and API export, PDF readouts
Segments
Any attribute you pass in: branch, product, region, tenure, channel
Escalation
Route flagged responses to a named person within minutes
Illustrative demo: theme summary, week 36
Wait time, branch: 27% of responses (up from 11%). 68% of those mention no communication during the wait. Strongest at the two busiest branches.
Consultant quality: stable, positive (+0.4). Named praise in 14% of responses.
Recommended action: queue-status SMS at 15 minutes; pilot at the two branches above.
2,910 responses · 3 languagesregenerated 06:00

An MCP server and a full API

SurveyNode exposes a Model Context Protocol server. Any assistant or agent that speaks MCP can create surveys, select audiences, launch on a channel, monitor progress and retrieve analysis, subject to the user's SurveyNode permissions. Everything the MCP server can do, the REST API can do too.

MCP tools
35 tools covering survey creation, audiences, launch, monitoring, results and AI analysis
Auth
OAuth 2.1 sign-in with your SurveyNode account; role-based permissions
Export
Webhooks on response and on completion; CSV and JSON
Docs
Developer guides (API, webhooks, sessions, MCP) supplied at onboarding
// Connecting SurveyNode to an assistant (MCP client config)
{
  "mcpServers": {
    "surveynode": {
      "url": "https://www.surveynode.com/mcp"
    }
  }
}

// First connect opens a SurveyNode sign-in (OAuth).
// The assistant then acts with that user's permissions.

The conversation happens in the respondent's language

Write the survey once. SurveyNode conducts it in the language the respondent chooses or the one their profile indicates, including the follow-up questions, and analyses the answers together so themes are comparable across languages. Respondents can also answer in their own language, or a mix, even when the survey was sent in English, and the AI interprets the meaning either way.

20 languages

English, Afrikaans, Zulu, Xhosa, siSwati, Bemba, Nyanja, Tonga, Lozi, Portuguese, French, Arabic, Spanish, German, Italian, Dutch, Polish, Russian, Chinese, Japanese.

siSwati, Zulu, Xhosa, Bemba, Nyanja, Tonga and Lozi are offered in beta.

Try it on your own research question

7-day Professional trial, no card required, or apply for a done-for-you pilot.

Start a trialApply for a pilot